Every Tom, Dick, and Harry has something to say about football on the internet. Tom wants you to like and subscribe to his YouTube channel. Dick wants you to repost his Instagram reel. Harry’s got a Substack on tactics.
The Premier League is awash with YouTube and social media creators vying for your attention. Every club has its own ecosystem, some with dozens of fan channels, streamers, and influencers. But who is the best option to follow for your club?
Daily Mail Sport has put in the hard yards to find the best creators for all 20 clubs in the Premier League and rank them from worst to best. They range from amateurs to full-blown production companies. All of them deserve credit for their passion and commitment. A select few are fortunate enough to make a living off it.
We’ve been on the hunt for the standout voice around each club. Often that is the one with the most followers, but not always. This list is a mix of controversial shock jocks, fan channels, and thoughtful individual creators.
A couple of notices about exclusions. Firstly, anyone who is first and foremost a journalist has been left out. Secondly, anyone whose content extends too widely beyond their own club has been omitted. For example, Rory Jennings is the best-known Chelsea-adjacent creator, but does too many other things to qualify.
Also, we’ve decided to judge fairly on the size of a fan channel relative to their club. It’s obviously harder to gain viewers covering, say, Bournemouth than Manchester United, so that has been accounted for. Congratulations to everyone who has made the list.
20th: Crystal Palace – Back of the Nest
YouTube subscribers: 7,130; TikTok followers: 2,000
Somebody has to prop up the table, and after 13 consecutive seasons of their team finishing in the middle of the pack in the Premier League, it’s time Crystal Palace took their turn.
Back of the Nest is unfortunately too bog-standard to place much higher: podcasts done from bedrooms over Zoom and two-and-a-half-hour live watchalongs led by one man are this channel’s bread and butter.
The actual commentary, when you watch it, is pretty good. And any supporter who puts in the time to prepare, film, and edit videos about their club on top of a day job should be respected. It’s more graft than it looks.
Unfortunately, they’re just lacking the atmosphere of the great fan channels. It fails to really capture the heart of south London. It feels distant from the hubbub of Selhurst Park, too remote in what has been a momentous couple of seasons on the pitch for Palace.
Production values: 2/10
Range of content: 3/10
Quality of content: 4/10
Relative size: 3/10
OVERALL SCORE: 12/40
Unfortunately, Back of the Nest are just lacking the atmosphere of the great fan channels. It fails to really capture the heart of south London
19th: Burnley – TurfCast
YouTube: 5,960; Instagram: 8,331
Burnley are headed for the Championship – and their main fan channel probably belongs there as well.
As with Palace, any channel that is filming from a dark bedroom or car seat is going to be docked points. It’s not visually engaging. In fairness, TurfCast might argue they are principally a podcast.
One innovation which is genuinely refreshing is that they include screenshots of match incidents in their discussions. It helps bring the conversation to life and involves anyone who hasn’t watched the game.
Again, fair play to them for giving it a go. More footage from the stands or outside Turf Moor would drive the channel forward.
Production values: 3/10
Range of content: 3/10
Quality of content: 4/10
Relative size: 3/10
OVERALL SCORE: 13/40
Any channel that is filming from a dark bedroom or car seat is going to be docked points. TurfCast could do with being more visually engaging
18th: Brentford – Billy Grant (Beesotted)
YouTube: 3,700; X: 21,800
Billy Grant is doing his best. Brentford is a tough beat – generally perceived as a ‘nice’, sensible club with one of the smaller, less toxic fanbases in the Premier League. Not exactly a gold mine of controversial material to drive clicks and go viral.
Grant runs the Beesotted podcast and blog, and also makes frequent appearances in the national media. His coverage of the club in these capacities is strong, but Beesotted has no video presence to speak of.
An affable, knowledgeable character who has been following the Bees for more than 40 years, Grant covers the west London club with passion and balance, coming across as a true football man.
Unfortunately, the Beesotted brand doesn’t have much sting. Grant could do with his fellow supporters piping up.
Production values: 3/10
Range of content: 2/10
Quality of content: 6/10
Relative size: 4/10
OVERALL SCORE: 15/40
An affable, knowledgeable character who has followed the Bees for more than 40 years, Billy Grant covers the west London club with passion and balance and is getting national attention
17th: Nottingham Forest – Forest Focus
YouTube: 14,800; Instagram: 2,419; Facebook: 10,000
Forest Focus is a diligent and attentive chronicle of the East Midlands club, if slightly unspectacular.
You won’t find any ‘rage bait’ here. Nor flecks of spittle flying out of furious fans’ mouths onto the camera lens. Just a dutiful, plodding journal of the team’s ups and downs, marketed at the thinking fan in their middle age.
Their level of access is astounding. In the past couple of months alone, they’ve bagged exclusive interviews with head coach Vitor Pereira, plus players Callum Hudson-Odoi, Taiwo Awoniyi and Zach Abbott.
They have capitalised on Forest’s European adventure, filming vlogs on their away days, but it feels like the channel could be amped up with better production quality and some bolder takes.
Production values: 4/10
Range of content: 4/10
Quality of content: 6/10
Relative size: 2/10
OVERALL SCORE: 16/40
Forest Focus have capitalised on the club’s European adventure, filming vlogs on away days, but it feels like the channel could be amped up with better production quality and bolder takes
16th: Newcastle United – Newcastle Fans TV
YouTube: 48,600; Instagram: 16,400; TikTok: 2,600
Newcastle Fans TV pales in comparison to what it could be, with such a lively and passionate pool of supporters to draw on.
The channel is mostly one voice, that of Lee-Gary Lawler. He’s incredibly devoted to the club, having been to almost 100 games this season across the men’s, women’s, and academy teams, and knows his stuff.
But there’s little to speak of in terms of broader fan opinion or analysis. NFTV have a vibrant city on their doorstep with pubs and bars packed with vocal, die-hard Magpies, yet you wouldn’t know that watching the channel.
‘It’s about time the content creators shut the f*** up,’ one of their occasional presenters, Joe Kenja-Linsdell, said recently. ‘Let’s hear from the fans.’ It was an admission they could do more, but it hasn’t materialised.
Production values: 3/10
Range of content: 4/10
Quality of content: 5/10
Relative size: 5/10
OVERALL SCORE: 17/40
Lee-Gary Lawler is incredibly devoted to the club, but there’s not enough reflection of the massive, dedicated following that Newcastle have
15th: Brighton & Hove Albion – Seagulls Social
YouTube: 6,250; Instagram: 14,700; X: 17,100
Seagulls Social is an airy, light-hearted podcast covering the south coast club, with an equally banterous presence on Instagram and X.
The original video content is virtually zilch but the hosts – Ben Spalding, Maz Mirzadeh, and Jack Stephenson – enjoy a brotherly dynamic and are a good listen.
Spalding and Mirzadeh are successful social media personalities outside the podcast.
Meanwhile, Stephenson has soldiered on making content despite being stabbed in Italy when following Brighton at Roma in 2024. He spent 13 hours in hospital and needed three stitches in his leg, but still managed to attend the match.
Production values: 3/10
Range of content: 4/10
Quality of content: 6/10
Relative size: 5/10
OVERALL SCORE: 18/40
Seagulls Social is an airy, light-hearted podcast covering the south coast club, with an equally banterous presence on Instagram and X
14th: Sunderland – Wee Phillie (SAFC Fan TV)
YouTube: 10,700; Instagram: 4,244; Facebook: 2,100
Sunderland’s fan channel is everything you expect it to be: fierce, emotionally chaotic, and staunchly anti-Newcastle. A bit all over the place, in a good way.
In February, the maverick presenter Wee Phillie, who works as a children’s entertainer, released a video claiming the channel had been hacked by ‘Russian Geordies’ who were trying to pull off a Bitcoin scam on its followers. Luckily he managed to regain the keys to his digital playground.
Expect fan cams, pubs, Turkey teeth, and a sitdown with the ‘Bulgarian Mackems’.
This channel has a very amateurish feel but competes with some of the more polished ones purely for its spirit. And it just about beats its Geordie equivalent up the road. Ha’way the Lads.
Production values: 4/10
Range of content: 6/10
Quality of content: 6/10
Relative size: 3/10
OVERALL SCORE: 19/40
Wee Phillie recording a video at the Stadium of Light this season
13th: Wolves – Dave Azzopardi (Talking Wolves)
YouTube: 21,300; Instagram: 16,900
Dave Azzopardi has had a taxing few years chronicling the demise of Wolves, who have surrendered their Premier League status with a whimper.
His brand – Talking Wolves – has become the go-to spot for fans to share the burden of what has been an abysmal campaign.
Since launching the YouTube channel in 2018, Azzopardi has delivered his thoughts with a firm but measured style, not shying away from tackling Fosun Sports’ unpopular ownership.
He may become a more familiar face in years to come after becoming a guest for the likes of Sky Sports, BBC Sport, and The Overlap.
Production values: 5/10
Range of content: 4/10
Quality of content: 6/10
Relative size: 5/10
OVERALL SCORE: 20/40
=11th: West Ham – West Ham Fan TV
YouTube: 86,200; Instagram: 12,700; TikTok: 18,300
They’re not going to win any awards for creative naming but West Ham Fan TV do the bread and butter content well.
Many fan channels don’t have a strong presence outside the ground after matches, instead choosing to focus on podcasts and video interviews.
WHFTV are a throwback in that regard and capture raw reactions outside the London Stadium. The channel went viral in 2023 thanks to a post-match chat with a young fan called Abel, whose swagger and Cockney charm endeared social media scrollers far and wide.
They don’t pretend to be something they’re not – this channel is packed with opinion and personality.
Production values: 5/10
Range of content: 5/10
Quality of content: 5/10
Relative size: 6/10
OVERALL SCORE: 21/40
West Ham Fan TV went viral in 2023 thanks to a post-match chat with a young fan called Abel
=11th: Manchester City – Jonny Morris (Typical City)
YouTube: 50,600; TikTok: 45,200; Facebook: 11,000
Typical City is a one-man band fronted by showman Jonny Morris, who could fairly be described as a knock-off Mark Goldbridge for his YouTube watchalongs.
The tone, over-the-top reactions, and expletive outbursts are uncannily similar. He attracts a similar crowd to Goldbridge: people paying to comment through YouTube’s Super Chat feature. In one video, he breaks off for a ‘p*** in the garden’.
To his credit, Morris has the gift of the gab. Not many people can sit and talk at a screen for three hours and make it engaging.
City suffer from a dearth of fan channels. Morris’ main rival is Esteemed Kompany, which has released 13 videos in the last year. It’s safe to say Morris is the big fish when it comes to City.
Production values: 6/10
Range of content: 4/10
Quality of content: 7/10
Relative size: 4/10
OVERALL SCORE: 21/40
Jonny Morris has the gift of the gab. Not many people can sit and talk at a screen for three hours and make it engaging
10th: Chelsea – Alex Harris (Chelsea Fan TV)
YouTube: 242,000; Instagram: 61,100, TikTok: 322,800
Chelsea Fan TV is about as meat and potatoes as it gets; the vast majority of their content is outside the ground, microphone in hand, amplifying the grievances of the matchgoing faithful.
Head coach Liam Rosenior is a ‘bum’, according to one video. A young fan, Jacob, wants most of the squad carting off. Don’t even mention BlueCo. No opinion is too extreme and moderation isn’t helpful.
In that sense, the channel has its finger on the pulse more than most. Fans live the game emotionally. It makes or breaks the weekends for some. For most Chelsea supporters in the last two months, those weekends have been full of despair.
Alex Harris, the presenter, has built a true ‘voice of the fans’ channel and doesn’t make it all about him.
Production values: 5/10
Range of content: 5/10
Quality of content: 5/10
Relative size: 7/10
OVERALL SCORE: 22/40
Alex Harris of Chelsea Fan TV has built a true ‘voice of the fans’ channel rather than making it all about him
9th: Aston Villa – Luke Robinson (Up the Villa TV)
YouTube: 31,200; Instagram: 7,406; TikTok: 19,600
Robinson has done well to corral the Aston Villa community around him, consistently attracting hundreds of comments on his videos.
The chirpy Brummie presenter has a combined audience of almost 60,000 across his social media channels for his post-match reactions, tactical breakdowns, and opinion-led discussions. He’s always got a new idea or topic up his sleeve.
He takes his platform quite seriously and is quick to back up any criticism with concrete evidence, making him a trustworthy voice.
He also has a fun side, presenting many of his clips with footballer figurines as microphones and welcoming visual comparisons to players such as Dani Carvajal.
Production values: 5/10
Range of content: 7/10
Quality of content: 7/10
Relative size: 5/10
OVERALL SCORE: 24/40
Luke Robinson has a combined audience of almost 60,000 across his social media channels for his post-match reactions, tactical breakdowns, and opinion-led discussions
8th: Fulham – Fulhamish
YouTube: 7,840; Instagram: 12,900; Facebook: 4,500
The award-winning Fulhamish podcast suits the fanbase’s stereotype to a tee – well-behaved, inoffensive, and a touch posh. Their main sponsor being a cruise-booking app speaks volumes.
Sammy James, who founded the project in 2016, steers the show with a smile on his face and an intelligent tone. He and his co-presenters are a likeable bunch.
They’ve got a solid range of content, too: podcasts, quick takes after games in scenic locations/pubs/scenic pubs, and articles for the thinking fan.
The channel’s overall feel is too nice for it to break the internet – you won’t find any garbled, drunken rants about Fulham’s latest meltdown – but James has been firm when needed, criticising the club’s spiralling ticket prices.
Production values: 8/10
Range of content: 7/10
Quality of content: 7/10
Relative size: 4/10
OVERALL SCORE: 26/40
Fulhamis hosts Sammy James (left) and Jack Collins (R)
7th: Leeds United – The Square Ball
YouTube: 35,900; Instagram: 32,200; X: 115,200
The Square Ball is one among the longest-standing and most unique outlets on this list, not so much a fan channel but a Leeds-themed cultural digest.
It started out in 1989 as a fanzine and is still going in print, with a website stocked with lyrical, studious, and witty articles about the club.
Their video output is in a similar vein, adopting a more cerebral, reflective tone rather than baiting enraged fans for their strongest opinions on the latest defeat.
You might accuse them of being too high-brow. They have a regular segment tuning in to other fan channels, occasionally poking fun at them, and don’t have much of a presence outside Elland Road. All the same, there’s no denying that their output stands out.
Production values: 7/10
Range of content: 8/10
Quality of content: 8/10
Relative size: 4/10
OVERALL SCORE: 27/40
Leeds’ Square Ball production is one of the most powerful in the league, able to secure guests such as club legend Eddie Gray
6th: Tottenham – WeAreTottenhamTV
YouTube: 198,000; Instagram: 42,000; Facebook: 51,000
WeAreTottenhamTV – run by brothers Simeon and Ben Daniel – beat a crowded Spurs marketplace to make this list thanks to their authenticity.
In 2026, they’re still drilling down on the basics of fan content: filming themselves reacting in the stands, hosting watchalongs, bringing supporters in to comment.
It’s not the most agenda-setting, exclusive, or most-followed work on Tottenham, but they speak and sound like fans.
Other pages, such as those run by Chris Cowlin, have become so professionalised and swamped with official broadcast clips and photographs that the fan element has become marginalised.
Production values: 7/10
Range of content: 8/10
Quality of content: 6/10
Relative size: 7/10
OVERALL SCORE: 28/40
Brothers Simeon and Ben Daniel have built WeAreTottenhamTV into a serious operation
5th: Everton – ToffeeTV
YouTube: 108,000; Instagram: 55,700, TikTok: 11,200
ToffeeTV’s presenters Barry Cass and Peter McPartland have been plugging away for more than a decade.
One of their first videos was a rather rickety clip of then-manager Roberto Martinez introducing the channel. The production values have progressed since then and so too has the depth of their content.
In recent months alone, they’ve landed exclusive interviews with James Tarkowski, Jake O’Brien, and Kiernan Dewsbury-Hall, but they’re not so cosy with the club that they won’t stick the boot in when it’s warranted.
Alongside that, there’s the regular news output (in endearingly quaint television style), matchday vlogs, and podcasts being churned out every day.
Production values: 7/10
Range of content: 8/10
Quality of content: 7/10
Relative size: 7/10
OVERALL SCORE: 29/40
Barry Cass (left) and Peter McPartland on Toffee TV
4th: Manchester United – Mark Goldbridge (The United Stand)
YouTube: 2.26 million; Instagram: 469,000; TikTok: 668,100
Like him, loathe him, block him, follow him – whoever you are, good luck avoiding Mark Goldbridge in football’s internet ecosystem.
Even when there’s nothing to say, Goldbridge will spew out something, and when there is something to say, he’ll shout it with every fibre of melodrama he’s got.
His explosiveness has clawed in millions of viewers, seven-figure wealth, and a lucrative deal with Gary Neville. There are accusations that he is secretly a Nottingham Forest supporter, something he strenuously denies.
He is genre-defining in the live watchalong space. Other streamers imitating his rants are indebted to him. Whether he’s popular, or fair to the players about whom he vents his spleen, is another matter.
Production values: 8/10
Range of content: 8/10
Quality of content: 5/10
Relative size: 9/10
OVERALL SCORE: 30/40
Other streamers imitating Mark Goldbridge’s rants are indebted to him – he defines the watchalong genre
3rd: Bournemouth – Back of the Net
YouTube: 24,400; TikTok: 26,600; X: 7,200
With Bournemouth being such a cleverly run club, perhaps it’s no surprise that their primary fan channel is equally slick.
Presenters Sam Davis and Tom Jordan have done a stellar job alongside the ‘brains’ of the operation, the mysteriously named Mr Tigz.
The quality of presenting wouldn’t look out of place on Sky Sports. Their videos have a cinematographic feel and are tightly edited. When they film their matchday vlogs, you feel like you’re with them. The level of analysis, incorporating detailed on-screen graphics, is superior to most of their rivals. They even add the occasional interview and away stadium review and have a tidy news website.
Bournemouth’s size restricts their commercial potential, but these are punching way above their weight.
Production values: 8/10
Range of content: 9/10
Quality of content: 9/10
Relative size: 8/10
OVERALL SCORE: 34/40
Sam Davis (L), Tom Jordan (R)
2nd: Liverpool – The Anfield Wrap
YouTube: 114,000; Instagram: 330,000; Facebook: 338,000
The Anfield Wrap is the essential hub for Liverpool fans post-game and arguably world-class for its depth of knowledge and authenticity.
Watch them long enough and they start to feel like friends. Neil Atkinson’s empire of live shows, podcasts – often with a beer in hand – and articles blends the city’s convivial charm with plenty of analytical rigour.
When Alexander Isak signed for Liverpool, Atkinson and his co-pundits were broadcasting live at 12.45am. Each week sees dozens of releases. The Anfield Wrap treats the duty of covering the club with devotion.
They have also been a beacon for promoting female journalists and creators in a male-dominated sphere. The likes of Caoimhe O’Neill, Emma Sanders, Harriet Prior, and Abigail Rudkin have showcased their talents with the brand.
Neil Atkinson (furthest right) leads a brilliant empire of content for Liverpool fans
Production values: 10/10
Range of content: 10/10
Quality of content: 10/10
Relative size: 5/10
OVERALL SCORE: 35/40
1st: Arsenal: Robbie Lyle – AFTV
YouTube: 1.81 million; Instagram: 1.2 million; TikTok: 1.1 million
When you think of fan TV, you think of AFTV. When you think of fan TV presenters, you think of Robbie Lyle. He is inextricable from the format. AFTV is iconic.
Their band of rabble-rousers, including Lee Judges and Ty (Taiwo Ogunlabi), command social media real estate which would make primped-up influencers green with envy. The endless clips after Arsenal games simmer with the potential to go viral – particularly after a defeat.
Robbie Lyle (left) interviewing regular voice of AFTV Lee Judges after an Arsenal match
Whenever you think of fan TV, you think of AFTV – and Lyle (pictured with Sir Keir Starmer and Tony Adams) is the man behind it all
Lots of the channels on this list owe their idea to AFTV. Lyle began it as Arsenal Fan TV back in 2012 and they have since released 28,000 videos – just under six per day.
Lyle’s £8.6million media empire has dealt with its fair share of toxicity but you’d be hard-pressed to find a more influential fan channel worldwide. What’s more, it has stayed true to its roots – standing outside the Emirates and shoving a mic in people’s faces.
Production values: 10/10
Range of content: 10/10
Quality of content: 8/10
Relative size: 9/10
OVERALL SCORE: 37/40
