Sports Illustrated will host a VIP event series staged across four American World Cup host cities during the highly-anticipated tournament this summer.
SI Beyond the Pitch will be open to the public and bring together top performers and globally recognized brands, including Verizon, Marriott Bonvoy, BetMGM, Lenovo, Velocity Black and Champion, for a unique experience.
Events will be held in Los Angeles (June 12), Dallas (June 20), Miami (June 26) and New York (July 18).
Tickets and VIP Tables are on sale this Friday (May 15) at 10am ET for all four cities.
From NYC‘s historic Cipriani Wall Street to the iconic Hollywood Palladium, the series brings together headline performances by some of the biggest names in music.
Artists include The Chainsmokers, Nelly, 50 Cent, Diplo and Gordo, alongside interactive brand activations from global partners.
Sports Illustrated will host a multi-city VIP event series in four American World Cup host cities
With more talent and experiences being announced, each event will surround a notable World Cup match.
The announcement comes after SI The Party at Big Game Weekend 2026 welcomed thousands of fans and a guest list that included Justin and Hailey Bieber, Travis Scott, Travis Kelce, George Kittle, Jon Hamm, Ciara and Russell Wilson.
‘SI has firmly established itself as the place to be on sports’ biggest weekends,’ said Matt Goldstein, EVP of Authentic Live.
‘Whether it’s Travis Kelce and Justin Bieber or the next generation of athletes and icons, the guest list reads like a who’s who of sports and culture. That’s what we build toward every time.’
The World Cup, being played across the U.S., Mexico and Canada officially kicks off on June 11 with Mexico taking on South Africa.
The USMNT play their first game on June 12 against Paraguay in Los Angeles.
